As a Digital Designer at Continuum, I had the exciting opportunity to work on the brand identity for Cat n Cow, a vibrant mixed-use studio that seamlessly blends wellness, fitness, and lifestyle.
The project was a creative journey to craft a cohesive and engaging identity that would resonate with diverse audiences—Pilates and yoga enthusiasts, gym-goers, and food and drink connoisseurs.
Project Overview
Cat n Cow isn’t just a space; it’s a lifestyle hub where wellness meets indulgence. The challenge was to design a brand identity that captured the multifaceted nature of the space—balancing the calming essence of yoga, the energetic spirit of the gym, and the social vibrance of its café, bar, and bistro.
My Role
In this project, I was responsible for:
Brand Strategy: Collaborating with the team to define the tone, voice, and visual language of Cat n Cow to ensure consistency across all touchpoints.
Visual Identity Design: Creating a dynamic logo, color palette, typography, and iconography that reflected the duality of balance and energy.
Digital Assets: Designing web interfaces, social media templates, and promotional materials to establish a strong digital presence.
Design Concept
The brand identity draws inspiration from the natural flow of yoga poses and the high-energy rhythm of gym workouts.
The name Cat n Cow, rooted in yoga movements, provided a foundation for creating a visual system that embodies fluidity and strength.
Color Palette: A mix of earthy tones for the wellness aspect and vibrant accents to represent energy and social vibrancy.
Typography: A combination of clean sans-serif for modernity and a playful serif for approachability.
Visual Motifs: Organic patterns and dynamic shapes to mirror the balance between relaxation and activity.
Branding and logo variation
The logo is designed to encapsulate the essence of Cat n Cow and its commitment
to wellness, balance, and community.
Cat Pose is a beginner-level yoga pose and helps build core stability and flexibility
in your back while helping to improve mobility and strengthen mental health.
The concepts such as flexibility, balance, and mindfulness well align with the values
and offerings of Cat n Cow.
The result was a cohesive and versatile brand identity that resonates with a wide audience while maintaining a strong sense of place.
Cat n Cow’s new identity has helped position it as a go-to destination for wellness and social connection, setting it apart in a competitive market.
Final Takeaways
This project was a rewarding experience that allowed me to:
Dive deep into interdisciplinary branding that bridges wellness and hospitality.
Experiment with dynamic visual storytelling.
Collaborate with cross-functional teams to bring a vision to life.
