Project to build an engaging and impactful brand campaign that promotes tourism on the area and target audience selected.
Focusing on the city of Paris and on couples looking for a romantic weekend I created a responsive website customised on the user needs together with visual identity and marketing campaign.
Defining the mood of the final graphic
Research and planning
Branding and responsive website
Recreating the presence of Paris on social media like Facebook, on gadgets for users while visiting malls with shopping bags, and on ads, banners to implement in different cities (parks, tubes, walk-paths etc.) increasing audience awareness and promoting the website.
Final responsive design
